Logo Design

Challenge
The challenge for this project was to create original logo concepts by combining two nouns from a word list into one visual mark. The goal was to develop a unique brand identity by merging simple objects into a clear and memorable logo, then building a name and brand concept around each design.

Approach
For this project, I designed two logo concepts using this word-combination method. The first combines a book and an otter to create OtterHollow, a publishing brand. The second combines a loaf of bread and a crescent moon. It began as a wordmark called Luna Loaf, but as I developed the concept, it evolved into Luna’s Bakery with a logo that integrates both the symbol and the name. This project focused on creative problem-solving, visual simplification, and exploring how form can communicate a brand’s personality.