Owala Advertisement
Challenge
The challenge for this project was to create a conceptual advertisement for a familiar everyday product. The goal was to use a simple visual idea to capture attention while presenting the product in a creative and unexpected way.
Approach
For this project, I created an advertisement for the Owala water bottle using a playful visual pun. The rounded lid of the bottle resembles a koala’s nose, so I added simple illustrated ears to transform the product into the face of the animal. This idea led to the tagline “Koala Approved,” which reinforces the humor while keeping the design simple and memorable.
Process
